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How it works

What we do for you, step by step.

Four parts. Check and Fix are available now. Book and Prove (tracking bookings from AI) are coming later.

01 / 04

Check

We find out how often AI recommends you today, and who it recommends instead.

What we do

  • Ask ChatGPT, Claude and Gemini the questions real travellers ask about your area and activity.
  • Ask each question several times, because AI answers vary from one try to the next. Questions are asked in English, Mandarin and German.
  • Record every business named, every link given and every source used.
  • Check what AI gets wrong about you (prices, ages, limits), which websites it relies on when it recommends your competitors, how it describes you compared with them, and which questions you're losing.

What you get

  • How often you're recommended, with a likely range
  • The competitors AI names instead of you
  • Where AI sends travellers to book

Places to stay (now being added): we can already measure how often AI recommends hotels, motels, lodges, holiday parks and B&Bs. Checks made for accommodation are being added: facts AI states about you (check-in and check-out times, minimum stay, pet and child policies, parking; not nightly prices, which change daily), the sites AI uses instead (such as Booking.com, Expedia, Agoda, Airbnb and TripAdvisor), and how AI describes you (location, quiet, views, families, couples, value).

Why did AI pick that business?

Nobody can see inside an AI assistant, but these four things help it understand and trust a business. Pick an assistant to see an example answer, then tap each one.

These are what tend to help, not a formula: we can't see exactly how each assistant decides. We look for all four in the answers we collect.

We're in Queenstown with two teenagers. What's an adventure we'll all remember?

ChatGPTIllustrative · not liveExample, not a real business

For a family with teenagers, I'd book Your business. It suits ages 10 and up, so the whole family can go together, and reviewers keep calling it the highlight of their trip. Trips run daily from central Queenstown and take about 2 hours. You can book directly on their website.

Found onTap a reason to see where AI found it

02 / 04

Fix

We show you exactly what to change so AI can understand and trust your business. Our packages include recommendations only: you or your web person make the changes.

What we do

  • Rank up to five changes, most important first, each based on a number in your report.
  • Give you the correction for any wrong fact AI repeats, and where to make it.
  • Explain each change in plain words, with a rough effort (quick, medium or bigger).

What you get

  • A short action plan, ranked by impact
  • Clear instructions you or your web person can follow
  • Pages that work better for human visitors too

One wrong fact can cost you the booking.

AI repeats what it reads, and some of what it reads is out of date. We catch the mistake, check it against your official figures, and give you the correction and where to make it.

Can we take our 6-year-old on a jet boat in Queenstown?

ChatGPT

Your business only takes children aged 12 and over, so you may want to look at other options.

Wrong

Prices, minimum ages and weight limits change, so they're easy for AI to get wrong. A different price may be a child, group or combo price, so we always check before calling it wrong.

Example, not a real business: the business, ages and answers above are made up to show how it works.

Nothing changes without your OK.

We recommend; you decide. Every recommendation comes with the reason for it, and you or your web person choose what to change. We don't change anything on your website.

  1. Check

    We ask the AIs your travellers' questions.

  2. Recommend

    We rank what to change, with the reason for each.

  3. You decide

    You or your web person make the changes you agree with.

  4. Check again

    We measure again next month and show what changed.

03 / 04Coming later

Book

Planned: a booking assistant on your website that answers traveller questions and takes bookings, day and night. It isn't available yet.

What we do

  • Answer questions about times, ages, what to bring and availability.
  • Send travellers straight to your own booking page, not a booking site.
  • Work alongside booking systems such as Rezdy (planned).

What you get

  • More bookings that come straight to you
  • Fewer repeat questions by email and phone
  • No commission on those bookings

Get recommendations

AI can send travellers to book with you directly.

The old way is changing. Booking sites typically take around 15–25% commission. We work to make sure it's your website AI links to.

The shift

Old way

~15–25% commission

  1. Traveller
  2. Booking site
  3. You

New way

No commission

  1. Traveller
  2. AI assistant
  3. You, direct

AI traffic & bookings

Travellers ask AI, then book direct.

AI answers can link to your own website. Our job is to make sure yours is the one it recommends, described correctly.

A traveller's journey
ChatGPTIllustrative · not live

Can you recommend a family adventure in Queenstown that's OK for a 10-year-old?

Family adventures in Queenstown

  • Your business4.8(1,240)Small-group trips with local guides, kids from 10 welcome.Book directDirectionsCall
  • Another business4.5(860)A longer day trip, better suited to older teens.

Example, not a real business

04 / 04Partly coming later

Prove

Every month we measure again and show you what changed, in plain English.

What we do

  • Re-run the same traveller questions so results are comparable month to month.
  • Coming later: track the bookings that came from AI recommendations.
  • Coming later: work out the commission you didn't pay a booking site.

What you get

  • Your recommendation rate, month by month
  • The next changes to make
  • Bookings from AI and commission saved (coming later)

From application to monthly results.

  1. Step 01

    Apply

    Tell us about your business in about a minute. If it's a fit, we run your AI visibility assessment against local competitors: the traveller questions that matter for your business, asked several times on each assistant (usually hundreds of answers).

  2. Step 02

    Fix

    We give you a ranked action plan so AI understands your activities, location, prices and how to book. You or your web person make the changes.

  3. Step 03

    Booking assistant

    An assistant on your site answers questions and takes bookings 24/7, so more come straight to you.

    Coming later
  4. Step 04

    Monthly results

    A plain-English report shows how often you're recommended and what changed. Tracking the bookings AI sent and the commission saved is coming later.

    Booking tracking coming later

What you need to do: not much.

We do the measuring, the analysis and the reporting. From you, we need:

  1. A short call

    So we understand your business, your activities and who you want more of.

  2. Someone who can update your website

    We give you the recommendations; they make the changes you agree with.

  3. A quick look each month

    Read the monthly report and tell us what's changed on your side.

Find out how often AI recommends your business today.

We review every application personally.

Get your AI visibility checkNext: Report