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When travellers ask AI,
be the answer.

We help New Zealand tourism operators get recommended by AI, and help turn those recommendations into direct bookings.

Book a callSee an example report

Examples of travellers asking AI assistants for trip ideas around New Zealand, and the local businesses AI recommends. The businesses are made up.

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI

Travellers ask AI. It names a handful.

  • 56%

    of US leisure travellers used AI to plan at least one trip in the past year (Feb 2026 survey).

  • 45%

    of US consumers used AI tools for local business recommendations in 2026, up from 6% in 2025.

  • 15–25%

    commission booking sites typically take on each booking. An estimate: rates vary by site and agreement.

Seen. Bookable. Booked.

Three things turn an AI answer into a booking.

  1. A woman standing at the end of a wooden jetty, looking across a calm lake to snowy mountains at sunrise

    Seen

    Named when travellers ask AI for ideas.

  2. A lodge bedroom with a floor-to-ceiling window onto a lake and snow-capped mountains

    Bookable

    Travellers book you direct, not through a site that takes 15–25%.

  3. A jet boat speeding up a turquoise river through a rocky gorge, seen from above

    Booked

    See where AI sends travellers to book.

Turn AI answers into bookings.

  • Are you in the AI answer?

    How often AI recommends you, and to whom.

    6%Visible

    94%Not mentioned

    Couples6%Adventure seekers11%Families13%Solo travellers17%

  • How does AI describe you?

    What AI says about you, right or wrong.

    Recommended42%“Beautiful destination”
    Mentioned38%“Good for brief visits”
    Advised against20%“Crowded at peak times”

  • What changes after the fixes?

    Asked again every month, so you see what moved.

    +55%Visibility in AI answers

    +48%More favourable descriptions

  • Booking direct, not through a booking site.

    Booking sites typically take around 15–25%, so we work to get AI linking to you.

    Old way

    ~15–25% commission

    1. Traveller
    2. Booking site
    3. You

    New way

    No commission

    1. Traveller
    2. AI assistant
    3. You, direct

Travellers ask AI, then book direct.

How it works
A couple walking along a vineyard path at sunset, with snowy mountains behind
ChatGPT

We're visiting Queenstown for 3 days in January for our anniversary. Can you recommend a luxury place to stay and a special experience with amazing views?

A luxury Queenstown escape

Queenstown has some beautiful high-end options. Here's a stay and an experience that suit a special trip:

  • A lodge suite with a stone bath and a window onto the lake and mountainsTarnside Lodge4.9(212 reviews)Eight lakeview suites with stone baths and open fires, ten minutes from town.Visit website
  • A picnic blanket and hamper beside a helicopter on a ridge above Lake WakatipuSummit & Lake Heli PicnicA private helicopter flight to an alpine peak for a long lunch above Lake Wakatipu.

Three steps, every month.

  1. 1

    Check

    We ask AI what your travellers ask.

  2. 2

    Advise

    Ranked fixes, ready to paste in.

  3. 3

    Prove

    Watch your rate move, month by month.

Your monthly report, one slide at a time.

  1. 1 / 5

    How often AI recommends you

    12%

    of AI answers

    0%likely range: 8–16%50%

    In plain English

    About 12 in every 100 AI answers named you. The true figure is probably between 8% and 16%.

  2. 2 / 5

    By AI assistant

    • ChatGPT9%
    • Claude15%
    • Gemini12%
    • Perplexity11%
    • Google AI13%

    In plain English

    Claude names you most often (15%), ChatGPT least (9%).

  3. 3 / 5

    Where AI sends travellers

    • Your website18%
    • Viator44%
    • TripAdvisor22%
    • Other16%

    In plain English

    Of every 100 links AI gave, 18 went to your website and 44 to Viator.

  4. 4 / 5

    AI referrals and bookings

    • Visits from AI64
    • Booking clicks19
    • Bookings6

    Commission avoided, at least NZ$252

    Every count is “at least”: some visits can't be traced back to AI. Average booking NZ$210, at 20% commission.

    In plain English

    At least 6 bookings came from AI answers this month. Booked direct, that's about NZ$252 you didn't pay a booking site.

  5. 5 / 5

    Month 1 → Month 3

    In plain English

    You went from 6% to 12% in three months.

See the full example report

What you get.

  • Your report

    How often AI recommends you, who it names instead, and where it sends travellers.

  • The four checks

    Facts AI states, sites it points to, how it describes you, and questions you're losing.

  • Your fixes

    Most important first, each tied to a number in your report.

  • Month-to-month comparison

    Same questions monthly; a change is called only when the numbers support it.

How we measure.

  • Five assistants

    ChatGPT, Claude, Gemini, Perplexity and Google AI.

  • Three languages

    English, Mandarin and German, every month.

  • Asked many times

    Asked several times, so we report a likely range, not one number.

  • Nothing changes without your OK

    Every fix waits for your approval.

How we measure
A small boat crossing a still fiord between steep, misty mountains, with a waterfall on the right

Find out how often AI recommends you.

We'll show you where you stand and what to fix first.

Book a callSee an example report